Stories, things to do, and one of a kind tips from downtown Cape Girardeau.
#InternationalWomensDay: Kriste Martin
#InternationalWomensDay: Kriste Martin

This is an ongoing blog series to celebrate International Women’s Day! Each day this week, we will be highlighting a female business owner in #DowntownCG, hearing their stories and advice, and what it means to them to have a day set aside to recognize women around the globe. The questions asked are mostly the same, but the answers are as unique as the ladies themselves, so be sure to come back each day to gain even more wisdom from the women of Downtown.


Kriste is the owner of Perfect Fit Bra Boutique located on Broadway. Follow her on social media!

What inspired you to start your own business?

I felt like women really had no place in Cape to purchase a bra that fit properly. Not everyone has the opportunity or the time to go bra shopping in a big city where they could find the right size. In my previous career I traveled a lot around the state of Missouri, and I saw that an ill-fitting bra is an issue for most women. Being big-busted myself, I was personally aware of the problem, and thought surely it could be better. I’d see bras in magazines and wonder if they might have one in my size. And I spent so much of my life trying to cover myself up. So between my own struggles and knowing the struggles of others, I decided I would open my own bra shop to help solve the problem for all types women. We carry AA-cups, N-cups, and everything in between! And we never want any woman to feel embarrassed or ashamed of their bodies here.

What is your favorite part about owning your own business?

My favorite part is meeting all of the people that come in here. It’s so nice when I can help somebody who may have never had a bra that fit them before. It makes them feel so much better about themselves. Sometimes we look in the mirror and we’re not happy or we don’t have good thoughts about ourselves. But there’s something about having a good bra on that uplifts you, so to speak, not just physically, but mentally and emotionally as well. And I like to see that happen in my shop.

What has been one of the most empowering things about being a business owner?

I would say having control over what you sell, what you do, how you present your product, how you present yourself. Sometimes you may work for someone who wants to control everything you do like how you look or how you dress. I like being able to express myself and want my employees to be able to as well. It’s empowering that I can go to market and pick out the products that I want to sell and that I think women are looking for. Sometimes I do a great job at it and sometimes I don’t, but I’m way better than when I started.

What do you believe is a woman’s greatest superpower?

Our confidence in ourselves. It doesn’t matter what we look like as long as we’re confident. There’s nothing that can stop a confident woman. And that can’t come from other people; it has to come from inside you.

What does it mean to you that there is a day set aside to celebrate and recognize women around the world?

Well quite frankly, it’s about time. There should be more than one day in my opinion to celebrate women and minorities in general. My shop caters specifically to women, but we welcome women of all shapes, sizes, colors, sexual preferences, and more. We’re all women, and we all need a good bra. There’s nothing worse than being embarrassed of your own body, but times are changing and we want all women to be comfortable with who they are. And I think that’s what this day means to me: being comfortable in your own skin.


Check back tomorrow to learn about another incredible female business owner!

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